David Beckham Classic Fragrance

David Beckham Classic is the new fragrance from brand Beckham. To promote the launch a micro site was created to exist within the main beckham-fragrances.com site. Designed and built in responsive design to deliver a lifestyle magazine to all digital platforms.

Beckham Classic Fragrance.
 
A new fragrance launch in July 2013, with a primary objective to move from a celebrity towards lifestyle brand. 
Create a micro site to launch along with the 40 Sec TV Commercial to promote the new Beckham Classic Fragrance which works on Mobile, Tablet & Desktop.
Original concept: Create an exclusive and sophisticated magazine that brings to life David Beckham’s voice, his style, his choices… his media. David Beckham is editor-in-chief of his own magazine. A format that facilitates sharing on social media and a modular structure that allows effective export of branded content.
 
• Micro site
• Contest 
• Facebook
• Pinterest
• Banner Ads
• You Tube
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