Brand Identity · 2025
THE
HIGHLANDS
Salon.
A complete brand identity for an independent salon in Barryville, New York — rooted in landscape, warmth, and the character of the Hudson Valley.
A complete brand identity for an independent salon in Barryville, New York — rooted in landscape, warmth, and the character of the Hudson Valley.
The Highlands Salon mark draws directly from its setting — two mountain peaks rising from the Delaware Valley landscape, with a warm coral sun emerging from behind. Geometry that feels instantly local and distinctly welcoming.
The wordmark pairs the graceful serif of The Highlands with a clean, minimal SALON sub-mark — giving the identity versatility across signage, print, and digital applications.
A palette drawn from the landscape — stone, slate, and a soft rising sun.
The Highlands Salon came to me looking for an identity that felt genuinely rooted in the Hudson Valley — not generic salon branding, but something that would hold its own in a landscape-conscious community.
The result is a system built around a custom geometric mark, a refined serif wordmark, and a palette that speaks quietly to the landscape — while being bold enough to work on everything from a business card to a shopfront.
The identity also extends to their Shopify digital presence, currently in development — a clean, warm system that carries the brand into the online space without losing its physical warmth.