A selection of standalone logo and identity marks — each one a distillation of a brand into its most essential form. From a school mental health platform to a vintage curio shop, the brief is always the same: say everything in one mark.
A logo doesn't describe a brand — it stands in for it. The mark a business puts on its shopfront, its business card, its website, has to carry the entire weight of what the organisation believes in and what it offers, without a single word of explanation.
Each of these marks started from a different place — a kite-tail curve, a framed shopkeeper's name, a celebration of twenty years — and arrived at the same destination: a mark that needs no caption.